Gen.

Our mission at Gen. is to pursue a lasting, global impact through fashion. We source our products with care, ensuring any piece you choose will become a staple in your wardrobe. Gen. gracefully curates each collection to inspire good. 

We believe in partnership and community, which is why 10% of every purchase will be given to SOS International. An organization doing incredible work for at-risk children in various parts of the world. Each item we carry is a commitment to fair and ethical labor practices. For us style is more than simply looking great- it’s about people.

Our hope is you feel confident in every piece you wear and proud of your contribution to humanity. Together we are creating a more beautiful, hopeful world.

Thank you for choosing our garments to reside in your closet. 

Love you.

Team Gen.